Amazon Now Offers Amazon Coins Virtual Currency On Kindle Fire, Gives $5 In Free Coins To All Users

Amazon today is taking a step into social gaming with the launch of Amazon Coins, its new virtual currency that is now live in the U.S. To kick it off, Amazon announced that it would put $5 worth of the currency -- equivalent to 500 Coins -- into all Kindle Fire users' accounts to use on apps and in-app purchases on its platform. The company says that this is equivalent to "tens of millions of dollars" worth of Amazon Coins.

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